JetBlue and its ad agency, Mullen, celebrated April Fools' Day with a
payout instead of a prank. For the "April's No Fool" promotion, the
airline actually offered to refund the entire fare (as
a JetBlue credit) of anyone named April who happened to fly JetBlue on
April 1. The carrier quoted its very own April—director of media
relations April Dinwoodie—in the announcement. "April 1 isn't always fun
and games for everyone," she said. "For many of us, it represents an
annual tradition of mockery. We're thrilled to take a moment and do
something for those customers that might not look forward to starting
their month with a day of teasing." Poor Dinwoodie's life of teasing
wasn't for naught, as it delivered a fun insight that drove this neat
little promotion, causing excitement for Aprils all over Facebook. And
yes, they really, actually, truly did give the money back.
Check out 42 other branded April Fools' efforts here
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